The Content
Marketing Club




Teaching small British businesses to attract their dream customers with stress-free, supported and

achievable strategies, that anyone can implement, in just five weeks!



Content is the single most critical element of any marketing campaign.

But it overwhelms so many small business owners.

Creating regular content can feel stressful, never-ending and fruitless, if you're not hitting the mark. But when you're doing it right, it can completely transform your business.

The Content Marketing Club is a five week course that will talk you, step by step, through how to identify your true dream client, connect and communicate with them in a way that will leave them wanting more and, ultimately, turn them into ecstatic, paying customers.

All of this using a stress-free strategy and content that you already have at your finger tips!

No matter what business you're in, I'd love you to join us!

What's included...​

  • Five weeks of comprehensive course content, delivered straight to your inbox every Monday

  • A digital workbook to help you tailor everything you've learnt specifically to your business

  • Weekly live group Zoom sessions, to answer your questions about that week's lessons

  • Lifetime access to our private, invite-only Facebook group where we will discuss each module as we go through, share homework and new content and offer helping hands

  • Lifetime access to all course content

  • The opportunity to join future classes and work through this course as many times as you wish to

FREE Bonus...

5 FREE STOCK IMAGES from the Equine & Country Stock Gallery

"I was genuinely considering giving up..."

"Oh my goodness how on earth do I thank you for your fabulous course?

At the beginning I was genuinely considering giving up the business. But in the past week I’ve launched a new product and today

alone I’ve had 7 newsletter sign ups for new season products which won’t even be ready until mid October!

I posted in a local Facebook group and I’ve had nothing but praise.

Thank you for reigniting my spark for my business. I honestly can’t believe so many people want to support it!

And you were of course right as you told me that people would!"

Lucie Trapp


What you'll learn...​

  • How to identify your dream customer and why that really matters

  • The type of content your ideal client really wants to see from you

  • How to identify your brand narrative and communicate it effectively

  • Why storytelling matters

  • How to set a stress-free core content creation strategy

  • How to identify a limitless list of content opportunity

  • How to get that content in front of the right people

  • How to use social media to grow your audience and truly connect with potential customers

  • What algorithms mean for your business

  • All about influencer marketing, ads, sponsored posts and more

  • How to build a successful email list

  • How to create beautiful imagery for your content

"A great insight into modern marketing methods"

"I love this course. Perfect for both those new to content marketing, and those more experienced alike.


With a fresh perspective, reminders and strategies to creating valuable content to support your business and your brand. The course flows seamlessly and is broken down into the ideal bite sized pieces - with homework tasks to guide you through the process.


A great insight into modern marketing methods."


Here's What Is Inside The Content Marketing Club

Module 1

How To Build A Beautiful Brand Online


Why Is Content Marketing SO Effective?

Everything You Need To Know About Identifying Your Ideal Customer

Why Building A Brand Is So Much More Than You First Thought

Let's Take This From Boring Business To Beautiful Brand

Module 2

Creating Core Content That Will Connect With Your Dream Customers


Here's Why Blogging Really Isn't Dead

How To Create Content That Actually Matters To People
How To Format Your Content For Success

What To Do After You've Clicked 'Publish'

Module 3

Understanding How To Use Social Media For Your Business


Creating A Schedule That Works For You

How & When To Get Personal Within Your Content
Finding The Right Social Media Combination For You

Understanding Algorithms & Making Them Work For You

The Secret To Great Captions & Copy

How To Use Facebook For Your Business

How To Use Instagram For Your Business

How To Use Pinterest For Your Business

How To Use Twitter For Your Business

How To Use Youtube For Your Business

Why Hashtags Are Important & How To Use Them Effectively

When To Pay For Social Media Posts (If Ever!)

All About Collaborating, Influencer Marketing, 'Ads' & Giveaways

Module 4

Why An Email List Is Going To Change Your Business & How To Build One


Here's Why Email Lists Are Fundamental To The Success Of Your Business

How To Get The Right People to Signing Up

How To Use Your Email List For Success, Going Forward

Module 5

Creating Bespoke Imagery For Your Business


A Beginners Guide To Taking Beautiful Photographs

My Top 5 Smartphone Camera Tips

Why 'Good Light' Is SO Important & How You Can Spot It

Getting The Hang Of Good Composition

How To Create A Consistent Aesthetic By Editing Your Images

How User Generated Content (UGC) Can Benefit Your Business

When & How To Use Memes & Graphics Within Your Content

How To Incorporate Stock Images Into Your Content Marketing

How To Build & Store Your Brand's Bespoke Image Library

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...And more!

"I wouldn't hesitate to recommend this course"


"This course has been absolutely fantastic!

As I am setting up a brand new business I have found Sophie's guidance and hand holding to be invaluable.

Taking the course a chapter at a time has given me real clarity on exactly what I want my business to be and the lessons have shown me exactly how to market it to get there. I am getting ready for a second run through now I am further along in the process!

I have just created a website and I love it! I am a complete technophobe but this has encouraged me to take the plunge and have a go! It has turned out way better than I ever could have expected! I also have an email list... Hurrah!

I wouldn't hesitate to recommend this course to anyone who wants to learn more about content marketing, it is excellent value for money and chocka block full with information, a community of like minded individuals and Sophie's one to one help if you need it.


I am very grateful it exists!"

Nicola Foleher
Artist & Illustrator


JUST £199

Oh my goodness how on earth do I thank you for your fabulous course. At the beginning I wa
Oh my goodness how on earth do I thank you for your fabulous course. At the beginning I wa
Oh my goodness how on earth do I thank you for your fabulous course. At the beginning I wa
Oh my goodness how on earth do I thank you for your fabulous course. At the beginning I wa