THE LIVE 5-WEEK PROGRAMME TO ATTRACT YOUR DREAM CUSTOMER
USING A STRESS-FREE CONTENT STRATEGY
Teaching small British businesses to attract their dream customers with stress-free, supported and
achievable strategies, that anyone can implement, in just five weeks!
Content is the single most critical element of any marketing campaign.
But it overwhelms so many small business owners.
Creating regular content can feel stressful, never-ending and fruitless, if you're not hitting the mark. But when you're doing it right, it can completely transform your business.
The Content Marketing Club is a five week course that will talk you, step by step, through how to identify your true dream client, connect and communicate with them in a way that will leave them wanting more and, ultimately, turn them into ecstatic, paying customers.
All of this using a stress-free strategy and content that you already have at your finger tips!
No matter what business you're in, I'd love you to join us!
Five weeks of comprehensive course content, delivered straight to your inbox every Monday
A digital workbook to help you tailor everything you've learnt specifically to your business
Weekly live group Zoom sessions, to answer your questions about that week's lessons
Lifetime access to our private, invite-only Facebook group where we will discuss each module as we go through, share homework and new content and offer helping hands
Lifetime access to all course content
The opportunity to join future classes and work through this course as many times as you wish to
"I was genuinely considering giving up..."
"Oh my goodness how on earth do I thank you for your fabulous course?
At the beginning I was genuinely considering giving up the business. But in the past week I’ve launched a new product and today
alone I’ve had 7 newsletter sign ups for new season products which won’t even be ready until mid October!
I posted in a local Facebook group and I’ve had nothing but praise.
Thank you for reigniting my spark for my business. I honestly can’t believe so many people want to support it!
And you were of course right as you told me that people would!"
What you'll learn...
How to identify your dream customer and why that really matters
The type of content your ideal client really wants to see from you
How to identify your brand narrative and communicate it effectively
Why storytelling matters
How to set a stress-free core content creation strategy
How to identify a limitless list of content opportunity
How to get that content in front of the right people
How to use social media to grow your audience and truly connect with potential customers
What algorithms mean for your business
All about influencer marketing, ads, sponsored posts and more
How to build a successful email list
How to create beautiful imagery for your content
"A great insight into modern marketing methods"
"I love this course. Perfect for both those new to content marketing, and those more experienced alike.
With a fresh perspective, reminders and strategies to creating valuable content to support your business and your brand. The course flows seamlessly and is broken down into the ideal bite sized pieces - with homework tasks to guide you through the process.
A great insight into modern marketing methods."
Here's What Is Inside The Content Marketing Club
How To Build A Beautiful Brand Online
Why Is Content Marketing SO Effective?
Everything You Need To Know About Identifying Your Ideal Customer
Why Building A Brand Is So Much More Than You First Thought
Let's Take This From Boring Business To Beautiful Brand
Creating Core Content That Will Connect With Your Dream Customers
Here's Why Blogging Really Isn't Dead
How To Create Content That Actually Matters To People
How To Format Your Content For Success
What To Do After You've Clicked 'Publish'
Understanding How To Use Social Media For Your Business
Creating A Schedule That Works For You
How & When To Get Personal Within Your Content
Finding The Right Social Media Combination For You
Understanding Algorithms & Making Them Work For You
The Secret To Great Captions & Copy
How To Use Facebook For Your Business
How To Use Instagram For Your Business
How To Use Pinterest For Your Business
How To Use Twitter For Your Business
How To Use Youtube For Your Business
Why Hashtags Are Important & How To Use Them Effectively
When To Pay For Social Media Posts (If Ever!)
All About Collaborating, Influencer Marketing, 'Ads' & Giveaways
Why An Email List Is Going To Change Your Business & How To Build One
Here's Why Email Lists Are Fundamental To The Success Of Your Business
How To Get The Right People to Signing Up
How To Use Your Email List For Success, Going Forward
Creating Bespoke Imagery For Your Business
A Beginners Guide To Taking Beautiful Photographs
My Top 5 Smartphone Camera Tips
Why 'Good Light' Is SO Important & How You Can Spot It
Getting The Hang Of Good Composition
How To Create A Consistent Aesthetic By Editing Your Images
How User Generated Content (UGC) Can Benefit Your Business
When & How To Use Memes & Graphics Within Your Content
How To Incorporate Stock Images Into Your Content Marketing
How To Build & Store Your Brand's Bespoke Image Library
"I wouldn't hesitate to recommend this course"
"This course has been absolutely fantastic!
As I am setting up a brand new business I have found Sophie's guidance and hand holding to be invaluable.
Taking the course a chapter at a time has given me real clarity on exactly what I want my business to be and the lessons have shown me exactly how to market it to get there. I am getting ready for a second run through now I am further along in the process!
I have just created a website and I love it! I am a complete technophobe but this has encouraged me to take the plunge and have a go! It has turned out way better than I ever could have expected! I also have an email list... Hurrah!
I wouldn't hesitate to recommend this course to anyone who wants to learn more about content marketing, it is excellent value for money and chocka block full with information, a community of like minded individuals and Sophie's one to one help if you need it.
I am very grateful it exists!"