A Guide to Getting the Most Out of Your Equine & Country Business Shoot
So you've booked a shoot for your rural business...
Whether you're business is new or old, we're going to create a smart set of images for you, to give your company a fresh new face-lift and a strong, cohesive identity.
You'll want to make sure that we photograph your work in it's very best light. So I've put together this short guide, to give you an idea of what to expect.
Make a List
You might want to compile a list of shots that you know you definitely want me to capture, as I'm sure you have some ideas in mind already. Even if they're really rough ideas.
Go through your website and look a the pages you have on there. What photographs would best illustrate the content on those pages? What do you want people to see when they first land on your site?
Think about your social media platforms. Do you need a bank of stock photos to roll out on Instagram, over the coming weeks/months? Does your Facebook page need a new cover photo? Do you have a promotion coming up that you'd like a bespoke image for?
Have a look at websites of businesses you admire and see what they are doing.
What do you like? What makes them look professional?
Product Based Business
If you run a product based business, make sure you have a selection of your most popular/lucrative products, for me to photograph. People buy what they see, so photograph whatever you want to sell most of.
If you create your products yourself, behind-the-scenes, work-in-progress shots and photographs of your workspace can be useful.
If your products can be used or worn, it's a great idea to rope in some models to demonstrate. Clothing should be photographed on somebody, rather than on a hanger. And if it is a fashion style shoot you are after, a scenic location is also preferable.
If you'd like me to source models (equine, human, or even canine) or locations, I am more than happy to do so, but will need to know in advance.
Service Based Business
If you run a service based business, we want photographs of you doing what you do best. If you're a therapist, for example, make sure you have a few willing subjects ready to be worked on.
Again, if you require me to source models or locations, I am more than happy to do so, but will need to know in advance.
Facility Based Business
If you run a livery yard or an equine facility, I'll take photographs of the place itself. As a livery yard, photographs of the stables, turn-out and any additional facilities (horse walker, solarium, tack room, menage) are always a good start.
You might want to incorporate a horse and rider using some of the facilities, for example. Or some of the tea room, if a sociable, friendly atmosphere is one of your biggest selling points.
Make sure your property is clean and tidy and looking it's best.
Last But Not Least... You!
Regardless of the business you run, I always advise that you have some photographs taken of yourself, for your 'about' page or social media pages. It might sound scary, but in an age where small-businesses are taking over, people love to see who they're working with/buying from. It creates a stronger feeling of trust and injects personality into your business.
If you have your own horses, we can incorporate them into your profile picture, too. And if you have staff, we can also include them, for a 'meet the team' page on your website.
Wear something that reflects your brand and looks smart and tidy. Jeans, clean boots, a shirt and a jacket are always a good option, as is a smart polo-shirt and gillet combination. Country and horsey, but professional.
For even more information and examples from previous commercial shoots, please click here.